Topics for Success

How to Jump into Business Gradually

Though a majority of people are interested in running their own businesses, many have no idea how to begin. A recent survey of 1,600 adults by the University of Phoenix found that 63 percent of people under the age of 30 either owned their own business or desired to...

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6 Decisions That Will Make or Break Your Startup

Flip through any book about starting a business and, within a few seconds, you’ll see multiple references to “strategy.” Without question, having an effective strategy is vital to every startup’s success, but the word gets bandied about far too frequently. Perhaps...

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How to Forge Successful Partnerships

Starting a business with a partner can increase your odds of success. It can also bring that success to a level and speed you may not have been able to achieve as a sole proprietor—but only if you base your choice of partners on the right criteria. This article will...

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Five Legitimate Ways to Make Money from Home

The lure of working from home is strong for most people. The ability to sleep in, spend breakfast and lunch with loved ones, and stop commuting is a dream come true for an estimated three million workers in the United States. According to Forbes, 47...

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Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...

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A/B Testing? Multivariate? Which Should I Use? When?

The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It's actually very easy to understand and do. Scientific Method...

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Read This before Your Website Gets Hacked

What comes to mind when you think about security protection for your business website? Judging from the rising statistics for website security breaches, the answer is probably “Nothing.” Many business owners assume that their business is too small to be of interest to...

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